Confidence begins with support.
One mother’s story. A shared belief in women’s possibilities.
Sambo’s story
In Siem Reap, Sambo joined a mothers’ group supported by World Vision. Two sessions on nutrition and breastfeeding, alongside guidance from health workers, helped her make informed choices for her baby, Sothea.
World Vision’s 2024 story describes a mother planning to return to work while continuing to breastfeed. Her journey shows what knowledge, practical care and community support can make possible.
Read Sambo’s original story at World Vision ↗
Cambodian women are a driving force
Economic participation is strong. Equal opportunities still matter.
71%of micro establishments were owned by women
2022 census · UNDP [1]
69.6%women’s labor force participation rate
2022 · UNDP [2]
21.2%of elected local-government seats were held by women
2024 data · UN Women [3]
A first ride. An annual tradition in the making.
Inspired by stories like Sambo’s, Ride With Confidence is preparing its first women’s motorcycle ride at Angkor Wat, Cambodia. We are building an annual event and hope to welcome more riders from around the world each year, celebrating women’s confidence, connection and freedom to explore.
Come discover Cambodia
Discover Angkor’s extraordinary Khmer heritage and Cambodia’s living culture. Our campaign invites the world to see Cambodia through its people and women’s stories, promoting safe, responsible cultural tourism that respects heritage and supports local communities.
Credits and sources
Story adapted from World Vision International Cambodia, 10 May 2024; by Sokhim Yav & Munint Mak. Read the original story ↗
Photo: Alive & Thrive, via World Vision International. Photo credit: World Vision.
Campaign reflection is independent of World Vision. Sambo is not presented as a campaign participant.
Data: [1] UNDP formalization report, 2023 · [2] UNDP SDG Insights · [3] UN Women, 2025 compilation